
Small Business Saturday is the perfect opportunity to explore and support the city’s vibrant local businesses. Held annually on the Saturday after Thanksgiving, this event encourages shoppers to visit small, locally-owned shops, restaurants, and markets throughout the city. Rochester offers a wide variety of stores to discover and we have 20 listed here in our Small Business Saturday Guide.
Shopping small not only helps stimulate the local economy, but it also celebrates the creativity and resilience of Rochester’s community, making for a rewarding experience as residents find one-of-a-kind gifts and treasures while supporting their neighbors. And while it is great to support these businesses on Small Business Saturday, you can visit them throughout the year. Download our printable map for your shopping trip!















